truPayments is a financial technology company with deep roots in eCommerce and the Automotive Industry, providing digital retailing solutions to automotive, powersports and RV dealerships, as well as lending institutions. With solutions that include shop-by-payment and trade-in tools, truPayments empowers shoppers with personalized, relevant payment information to create more frictionless online buying experiences. Lender data integrations ensure every quoted payment is accurate, whether the customer purchases online or in store. By providing consumers with a more practical shopping experience, truPayments generates more qualified leads for dealerships.
